Free tool · Campaign tracking
UTM link builder
Tag any landing-page URL with UTM parameters so your analytics can attribute every click to the right source, medium, and campaign. Validated as you type — and fully private.
The landing page the ad points to — include the https:// part.
Where the traffic comes from: google, facebook, newsletter…
How it’s delivered.
Your internal campaign name — use a consistent naming scheme.
Paid-search keyword, if relevant.
Distinguishes variants of the same ad (A/B tests, creatives).
Fill in the fields above to build your tagged URL.
Private by design: this builder runs entirely in your browser — nothing you type is sent to Adsevon or anyone else.
What this means
Ad platforms report clicks in their own terms; UTMs let your analytics speak one consistent language. The three required tags are source (where the traffic comes from), medium (how it's delivered), and campaign (your internal name). Keep a consistent naming scheme — lowercase, underscores, no spaces — or your reports become unreadable.
Clean attribution is also what makes analysis trustworthy. Adsevon's campaign analytics depends on knowing which spend produced which result; consistent UTM discipline is the cheapest upgrade an advertiser can make to their own data.
Questions about this tool
What are UTM parameters?
UTM parameters are short tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content) appended to a URL so analytics tools can report exactly which campaign, source, and creative produced each visit.
Which UTM parameters are required?
utm_source, utm_medium, and utm_campaign. The three you should always set. utm_term and utm_content are optional — useful for paid search keywords and creative variants.
Does this tool send my URLs anywhere?
No. The builder runs entirely in your browser — the URLs you build never leave your device.
Should I use UTMs on ads linking to my own site?
Yes — ad platforms report clicks in their own terms; UTMs let your analytics attribute the same traffic consistently. Use a consistent naming scheme (lowercase, underscores, no spaces) so reports stay readable.
One number isn't the whole picture
A calculator tells you where you stand. Adsevon — an advertising intelligence and optimization platform — watches your campaigns continuously, finds the spend that isn't pulling its weight, and prioritizes what to fix next, with the evidence attached.