Free tool · Advertising metrics
CTR calculator
Click-through rate (CTR) is the share of ad impressions that earned a click — the first signal of whether your creative and targeting fit the audience. Enter your numbers to measure it.
Total clicks on the ad or campaign.
Total times the ad was shown.
Enter your clicks and impressions to see your CTR.
Formula: CTR = clicks ÷ impressions. Estimate only — compare like with like: search, social, and display placements earn very different CTRs, and bot or accidental clicks inflate the number.
What this means
CTR is the ratio of attention to opportunity: a 2.5% CTR means 25 clicks for every 1,000 times the ad was shown. It responds fastest to creative changes — new hooks, formats, and angles move CTR before they move anything downstream.
But CTR is a means, not an end. A high CTR on the wrong audience buys expensive curiosity; a modest CTR on precisely targeted traffic can convert better and cheaper. Read it alongside conversion rate and CPA. Adsevon's analysis does exactly that — creative performance in the context of what it actually cost and returned.
Questions about this tool
What is CTR in advertising?
CTR (click-through rate) is the share of ad impressions that produced a click. A 2.5% CTR means 25 clicks for every 1,000 impressions. It is calculated as clicks ÷ impressions.
What is a good CTR?
It depends on the placement. Search ads often earn 2–5% or more because the intent is high; display and social prospecting commonly sit under 1%. Compare your CTR against the same placement and audience, not against a universal benchmark.
Does a higher CTR always mean better performance?
No. CTR measures creative resonance and targeting fit, not business value. A high CTR with a weak landing page converts poorly; a modest CTR on precisely targeted traffic can be more profitable. Read CTR together with conversion rate and CPA.
Why did my CTR drop?
Common causes: creative fatigue (the same audience has seen the ad too often), broader targeting diluting relevance, new placements with different norms, or accidental and bot clicks inflating the old number. Segment by placement and audience before changing the creative.
One number isn't the whole picture
A calculator tells you where you stand. Adsevon — an advertising intelligence and optimization platform — watches your campaigns continuously, finds the spend that isn't pulling its weight, and prioritizes what to fix next, with the evidence attached.