Evidence and confidence

Open any recommendation to see its evidence: the metrics, the comparison periods, and the threshold that was crossed. Nothing is a black box.

What evidence looks like

A typical finding shows the metric that moved (for example, CPA), the before and after values, the time windows compared, and why the detector considers it significant. You can trace every number back to your imported data.

What confidence means

Confidence reflects how strong the signal is — sample size, size of the change, and consistency over time. High confidence means the pattern is clear in your data. Low confidence means the signal is real but thin; treat it as a hypothesis worth testing, not a proven problem.