Understand your dashboard

The Today view is your starting point each morning: the actions that matter most, ranked, with the evidence one click away. It answers “what should I do first?” before you dig into numbers.

The main areas

• Today — your prioritized action list and key metric movements.
• Performance — spend, revenue, ROAS, CPA, and trends across your campaigns.
• Recommendations — every finding from the analysis engine, with evidence you can inspect.
• Data — your datasets, imports, and connected accounts.
• Settings — workspace details, plan and billing, privacy controls.

When there is no data yet

A new workspace shows intentional empty states, not blank screens. Each one tells you exactly what to do next — connect Meta Ads or import a CSV — and disappears once real data arrives.