Campaign comparisons

Averages hide problems. Comparing campaigns side by side reveals which ones earn their budget and which ones drag the account down.

How to compare

1. Open Performance and select the date range you care about.
2. Sort the campaign table by the metric that matters to you — CPA for efficiency, ROAS for return, spend for scale.
3. Look at the extremes first: the highest spenders and the worst efficiency. Those are where reallocation usually pays off.

Reading the comparison honestly

• A campaign with 3 conversions is not “worse” than one with 300 — small samples are noisy. Give new campaigns time before judging.
• Compare like with like: prospecting vs. retargeting, or different geos, will naturally show different CPAs.
• Trends beat snapshots. A campaign whose CPA rose 30% over two weeks deserves attention even if its absolute CPA still looks fine.